SIXSEVENTEEN — DIGITAL PRODUCT STUDIO

Software that fits your business.

Not the other way around.

We build Hub — a platform that connects the systems you already run on into one place, with an AI assistant on top. Plus the websites, apps and automations that plug into it.

See HubOur work
Hub platformWeb & mobile appsAutomation & AI
Revenue · all channelsLIVE
$4.28M ▲ 8.1%
ASK HUB
"Which branches are behind on dispatch?"
Melbourne12 past SLA
Brisbaneon track
answered from 6 connected systems
Connected
POS · 4 branches
eCommerce
Delivery · 3PL
Spreadsheets

The average business runs on six systems and seventeen tools, yet most of them barely talk to each other.

That's the problem we named ourselves after. Teams bend their operations around software that was never built for them — and lose hours every week moving data between tools by hand.

01 — THE PRODUCT

Hub. One place to run the business, nothing new to learn.

CONNECT

Every system you already use

POS, eCommerce, spreadsheets, delivery, inventory — Hub reads them where they are. Nothing gets replaced.

UNIFY

One source of truth

Everything lands in one data lake. No more reconciling five exports to answer one question.

ASK

An assistant that speaks plainly

Your team asks questions in plain language instead of learning another tool. No dashboard tour, no training week.

app.sixseventeen.com.au/hub
Hub
Ask anything — "how did the payday sale do?"
GROSS SALES
$4.28M
▲ 8.1% vs last week
ORDERS
1,284
▲ 3.4%
DISPATCH
96
12 past SLA
ON SHIFT
41/48
7 on leave
Sales by channelOnlineBranch
MONTUEWEDTHUFRISATSUN
HUB ANSWERED
"How did the payday sale do?"

Payday sale drove $1.9M across 3 days — 34% over the last one. Online led at 61%. Two SKUs sold out by day two; both are flagged for the next run.

SEE WHAT HUB LOOKS LIKE FOR YOU

Same Hub underneath. Your tools on top.

Pick the one closest to your business.

EVERY HUB, DAY ONE
—Staff sign-in, profiles, org chart
—Roles and permissions
—Attendance and scheduling
—Leave, claims and approvals
—Documents, assets, announcements
—Audit trail and in-app manual
RETAIL

Stores, online storefronts and warehouses

Tools built for you
Click & collectStore HQLogistics & dispatchBrand portal
Connected to
POSeCommerceMarketplaces3PL
ASK HUB
“Which branches are behind on dispatch?”
Two branches past SLA — 12 orders sitting over 48 hours.
02 — SERVICES

Everything else we build plugs into Hub.

S.1

Websites

High-performing sites built around usability and conversion — feeding traffic and data straight into Hub.

S.2

Web & mobile apps

Customer and staff-facing apps — surfaces on top of the same data lake, wherever the work happens.

S.3

eCommerce

Storefronts, checkout, promotions and the operations machinery behind them — synced to Hub in real time.

S.4

Automation & AI

Connecting systems and removing repetitive work — the workflows that make marketing and operations simpler.

03 — WORK

Systems we've built along the way.

Different industries, same approach: understand the operation, then simplify it.

01AI GOLF COACHING · APP + WEBSITEBuilt · managing

Golfhaus

Lower scores, one session at a time.

An AI golf coach for golfhaus.com.au that reads a player's game and builds a fresh practice session every day.

THE PROBLEM

Golfers practice without a plan — same bucket of balls, same weak spots, no sense of progress.

THE SYSTEM

Onboarding maps level and goal to an eight-area skill model. Every day's session targets the weakest one, tracked over six weeks.

golfhaus
🔥6

Good morning, KC

Today's Practice

YOUR COACH

Today's all about your short game — the fastest way to start knocking strokes off your score. Three quick drills, mostly around the green.

⛳
SHORT GAME
Landing Spot Ladder
12 min · Range or backyard
🏌️
PUTTING
The Clock Drill
10 min · Practice green
Start session · 28 min
golfhaus.com.au
A question? Visit our contact page
golfhaus
HomeGolf 101ShopAboutContact
Gear Up
with Confidence.
Shop Game Improvers
Game. Elevated.
Golfhaus Golf Cap
$45.00$55.00
Alignment Sticks
$29.00
Impact Training Bag
$89.00
Your game, by area
Now4 weeks ago
WHAT CHANGED

Practice stopped being random — every session ties back to the skill actually costing them strokes.

ROLE

Product design, onboarding flow, drill content system

BUILT WITH

React · Schibsted Grotesk / Manrope design system

04 — HOW WE WORK

Five steps, in that order, every time.

01

Understand

The actual business problem before any technology.

02

Simplify

Remove steps. Define the simplest useful workflow.

03

Design

Turn the workflow into an intuitive experience.

04

Build

Develop the product and connect the required systems.

05

Improve

Watch how people use it and keep refining.

"Good software adapts to how people work, not the other way around."

05 — ABOUT

We like building things that make complicated work feel simple.

We started in web development, but over time our work expanded beyond websites — into how businesses actually operate. How orders move, how teams communicate, how systems connect, and where people lose time doing repetitive work.

One problem showed up everywhere: businesses bending their operations to fit their software, instead of the software fitting them. Hub is our answer to that.

The technology changes. The goal stays the same:

Make things simpler for the people using them.

06 — CONTACT

Have something complicated that should be simpler?

Tell us which systems your business runs on today — we'll show you what Hub looks like for your operations.

Start a conversation
EMAILhello@sixseventeen.coLINKEDINin/sixseventeenGITHUBgithub.com/sixseventeen
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